
$280 - $450+
/ Starting price
3-5 hours
/ Typical service time
Permanent
/ Treated hair stays straight
THE PINOK APPROACH
Straight hair starts with understanding your hair first.
Density, curl pattern, highlights, bleach, and other chemical history all affect how we approach your service. Every plan is customized for lasting results and healthy, natural movement.

REAL PINOK RESULTS
Smooth. Straight. Still yours.


AFTER
BEFORE
Results may vary based on hair condition and maintenance.
WHO IT’S FOR
A good fit if...
Strong waves or curls
Frizz-prone hair
Thick / coarse texture
Long-term results
BEFORE YOU BOOK
Your chemical history matters.
Japanese Straightening may not be suitable for hair that has been previously bleached, heavily highlighted, or significantly lightened.
If you’ve had bleach, highlights, a lighter color, or any other chemical service—including straightening or perm—please complete an online consultation before booking.

THE PROCESS
A careful process, step by step.
01
CONSULTATION
Hair evaluation & history
02
PREPARATION
Shampoo + pre-treatment
03
SOLUTION
Controlled processing
04
FLAT IRON
Controlled heat + steam
05
NEUTRALIZE
pH balance + finish
STRAIGHTENING OR SMOOTHING?
Japanese Straightening vs. Keratin Smoothing
JAPANESE STRAIGHTENING
Straighter finish
New growth remains natural
Consultation strongly recommended

KERATIN SMOOTHING
Reduces frizz
Softer texture
Gradually wears off
Different candidate profile


